I'm a Walmart Special

The cookbook I compiled with Jeff Spear, Yum ~ Tasty Recipes from Culinary Greats isn't even published yet and its being discounted from 26.95 to 16.47 on Amazon.com or let me translate that to yen, because yes, we're discounted in Japan as well- regular price 3,089 yen reduced to 2,781 yen. Why do I feel so dirty, demeaned ...I'm on sale at Walmart with that little trigger happy yellow face cutting the prices even more.